We are a specialised branding partnership focused on the hospitality and wellness industries. Our work is built on years of experience helping hotels, resorts, retreats, and F&B concepts create brands that elevate the guest experience and support business goals.

Founded by Righi Sain, we bring strategic clarity, strong creative leadership, and a deep understanding of how real properties operate. We know the pressures of opening timelines, the importance of guest satisfaction, and the need for a brand system that works across every touchpoint and every team.

Our role is to design brands that are clear, functional, and commercially effective. We build visual identities, guest journeys, and experience-led design systems tailored to each project and location. Clients value our understanding of their world and our ability to deliver solutions that perform in daily operations, not just on paper.

If you want a partner who understands hospitality, works like magic, and delivers work that strengthens both the guest experience and the business, we are ready to support your next project.

We have cherry-picked some of the best talent in the industry and across the globe as our project partners. Here are some of the people we bring on board, depending on the project goals, budget and skill set.